The strong relationship between the Avanzi family and their land led to the creation of the family business in 1931. This tradition all began when the founder, Giovanni Avanzi, obtained an excellent red wine from the grapes of the region of Lake Garda and the tradition has continued with his sons, Gianpietro and Alessandro. Today, the sons and grandchildren are keeping the tradition alive with the same passionate spirit, devotion, loving care and quality that have become synonymous with the name Avanzi.